The governments own advice on this is clear :
"Schools can help limit the expense of uniforms by choosing a colour scheme rather than a full uniform or by ensuring that the uniform chosen is widely available in high street shops rather than a sole supplier."
http://www.direct.gov.uk/en/Parents/Schoolslearninganddevelopment/SchoolLife/DG_4016078
At School Colours the proposition has always been clear: Leave the basics such as trousers and white shirts to multiple retailers, but supply a high quality "key" garment such as a tailored jacket with bespoke lining through the school. This strategy combines the low cost of multiple retailers and supermarkets with the low cost of a high quality blazer by buying this direct from a supplier but through the school. What does not make sense to us is to send parents to a local retailer for a product that is prescribed without the element of competition (e.g. a badged school blazer).
One has to ask why independent local retailers do not exist in the company clothing market, but do exist in the schoolwear market ?
